Sea Changes Image Management

  “Hospital Image Management – The need of the hour amid the Pandemic!” Image building is essential today. It is the need of the hour, be it an individual, organization or a company. It is rightly said that it takes a lot of effort and time to build an Image, but minutes to shatter it. Well, this also applies to hospitals and the healthcare sector. Now, as the world struggles to survive amid the pandemic, several big hospitals have failed to provide assistance to the patients. The inability to cope up with the medical emergency has negatively impacted the brand image of many big hospitals, which in turn has directly or indirectly affected patient loyalty. Only if hospitals are able to rebuild their positive brand image, people will start trusting them again. The improved patient satisfaction through the enhancing of perceived service quality will then increase the revisit intention of patients. The path from service quality to patient satisfaction is a key avenue for the i...

WEDDING PLAN – IMAGE MANAGEMENT WAY You have great untapped reserves of potential in you. Your job is to release them. Recently I had to plan my son’s wedding. As a mother initially I was tensed, getting goosebumps nightmares, and didn’t know where to start from. But soon my inner instinct awakened and murmured slowly, "You have all the potential in you. Your job is to release them." I knew I had an enormous task in hand... right form planning the huge guest list to the different rituals and events leading up to the wedding and after had to be conceptualized in detail, resources arranged for every aspect of each event, and the entire celebration set against a time-line. It was challenging, but I had confidence in me. I knew it would be a hit, and so marched on. I realized that laying out the entire plan of the series of events with each flowing into the next seamlessly, adding a cohesiveness to the wedding as a whole, was the first step that would serve as the very back...