Posts

Hospital Image Management

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  “Hospital Image Management – The need of the hour amid the Pandemic!” Image building is essential today. It is the need of the hour, be it an individual, organization or a company. It is rightly said that it takes a lot of effort and time to build an Image, but minutes to shatter it. Well, this also applies to hospitals and the healthcare sector. Now, as the world struggles to survive amid the pandemic, several big hospitals have failed to provide assistance to the patients. The inability to cope up with the medical emergency has negatively impacted the brand image of many big hospitals, which in turn has directly or indirectly affected patient loyalty. Only if hospitals are able to rebuild their positive brand image, people will start trusting them again. The improved patient satisfaction through the enhancing of perceived service quality will then increase the revisit intention of patients. The path from service quality to patient satisfaction is a key avenue for the i...

WEDDING PLAN - IMAGE MANAGEMENT WAY

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WEDDING PLAN – IMAGE MANAGEMENT WAY You have great untapped reserves of potential in you. Your job is to release them. Recently I had to plan my son’s wedding. As a mother initially I was tensed, getting goosebumps nightmares, and didn’t know where to start from. But soon my inner instinct awakened and murmured slowly, "You have all the potential in you. Your job is to release them." I knew I had an enormous task in hand... right form planning the huge guest list to the different rituals and events leading up to the wedding and after had to be conceptualized in detail, resources arranged for every aspect of each event, and the entire celebration set against a time-line. It was challenging, but I had confidence in me. I knew it would be a hit, and so marched on. I realized that laying out the entire plan of the series of events with each flowing into the next seamlessly, adding a cohesiveness to the wedding as a whole, was the first step that would serve as the very back...

Corporate Grooming for Men

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Corporate Grooming Grooming is the art of creating a better Y0U that is pleasant to your eyes and to others, making heads turn, and hearts beat faster in the sheer joy and excitement of your presence.  When we talk about grooming, it does not mean just one's physical appearance but rather the overall persona of an individual projected by his Physical and Mental Grooming. Physical Grooming catches the EYE, whereas, Mental Grooming catches the HEART. What does a company expect from its employees? Other than efficiency and loyalty, they definitely expect someone who is smart enough to deal with people and problems. To justify the deals and consultancy, they need their employees to look presentable, genuine and approachable. They want someone who can ensure a positive customer perception, leading to enhanced customer loyalty and retention and the overall brand image of a company, product or personality. Thus positive Image of their employees at all times helps b...

Corporate Dressing For Men

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Your IMAGE is in your hands; make it work for YOU, not against you. “Pehle darshan dhari, baad mein goon vichaari” This popular Hindi adage signifies that the first impression created by the visual image of a person is extremely important. It is only after we are satisfied with one's visual appeal that we explore further for other qualities in the person. Image Building has evolved to become the need of every professional in order to ensure success in his/her role and to achieve goals. Projecting the right image paves the way to smooth completion of your project(s) by winning minds and approvals in black and white. Where the market is overflowing with talent, taking an extra step to leave your mark in the mind of your employer, team, client or associate is of fundamental importance. The way you look to a great extent dictates the punch line that gets registered against your name at your work place. Corporate dressing and grooming today is one major insurer of a su...